It’s no secret that Fortune 500 companies are recognizing the size and purchasing power of the sneaker culture. The latest major company to recognize the sneaker community is AT&T. For those of you who were watching “Super Bowl 41.5″ would have seen the debut of the new commercial titled “Kicks.”

The commercial follows a sneakerhead from his apartment in Tuscaloosa, AL to his favorite spots such at Alife NYC, UNDFTD in LA, Motive807 in Austin, and finally Solebox in Berlin. Director Chris Robinson took such detail into perfectly recreating each store and even had a well placed cameo of DJ Ben Baller in line outside of his favorite sneaker store UNDFTD. Some sneaker gems placed in the commercial were from the links of Nike, Jordan, Adidas, Vans, and Greedy Genius

From what we have heard, keep your eyes open for more commercials recognizing sneaker culture in the coming months.
taken from Nice Kicks